# End-to-end Returns Technology That Turns Disappointment Into Delight.

## Transform Your Business With Optoro’s Returns Management System (RMS).

Optoro’s purpose-built returns software optimizes the full lifecycle of a return — from initiation to repurchases, receiving, restock, resale, and even recommerce — turning a margin-crusher into a revenue-driver, without sacrificing a delightful customer experience.

[Contact Us](https://info.optoro.com/optoro-blue-yonder)

## Returns: The Elephant in the (Retail) Room

**Returns can be a headache for everyone involved.** They create friction in the shopper experience, they are margin-crushers for retailers, and they create cumbersome and costly backlogs for warehouse operators. Adding to the complexity is the challenge of measuring and tracking the performance of returns, and unfortunately, you can’t fix what you don’t measure effectively.

But you don’t have to throw the baby (elephant) out with the bath water. Recent studies show that returners can be 4x more profitable than non-returners. At Optoro, we love helping the retail and supply chain industry tackle the [full lifecycle of a return](https://www.optoro.com/returns-blog/returns-lifecycle-touchpoints-modularity/) — and transforming disappointment into delight.

## Optoro’s RMS Improves Returns Performance At Every Step

### **2-3x** Increase in Repurchase Rate

### Retain More Revenue

### **90+** Average CSAT Score

### Curate a Delightful Returns Experience

### **50%** Reduction in Processing Cost

### Optimize Operations

## The Touchpoints of a Return

## Don’t Just Take Our Word For It

### High-End Fashion Retailer

### **93%** Reduction in Returns Processing Timeline

### Global Footwear Brand

### **45%** Improvement in Recovery for Previously Recycled Inventory

### Fashion Retailer

### **600K** Reduction in Returns Backlog in 10 Days

### Maternity Retailer

### **37%** Increase in Average Order Value (AOV) by Encouraging Exchanges Instead of Returns

[Read More Customer Success Stories](https://www.optoro.com/customer-stories/)

### Talk to a Returns Expert

Create a frictionless and unforgettable returns experience for your shoppers, without creating a headache in the warehouse.

[Contact Us](https://info.optoro.com/optoro-blue-yonder)

### RMS in the Technology Stack

RMS dovetails into the commerce and supply chain technology stack. Our RMS connects critical front-end return data to back-end operational systems and uses AI and machine learning (ML) to systematically route and disposition products to the most-profitable next channel.

### Frequently Asked Questions

#### What is a returns management system (RMS)?

A returns management system (RMS) is a consolidated technology platform that spans the entire lifecycle of a return — from initiation, to repurchases/exchanges, return methods, receiving, restock, resale, and even recommerce. While many retailers & 3PLs use disparate applications to manage touchpoints in the returns lifecycle, there are many benefits to using a singular system for returns management.  
[Read the Ultimate Guide to RMS](https://www.optoro.com/returns-blog/the-ultimate-guide-to-returns-management-systems-rms/)

#### What are the key touchpoints in the returns lifecycle for retailers?

There are three main touchpoints:  
The first touchpoint is for return initiation via a returns portal. Shoppers can self-service and initiate returns, and can select an exchange to “save the sale”.  
The second touchpoint is **[return methods](https://www.optoro.com/return-methods/)** including third-party drop-offs, store returns, home pickups, and traditional mail-backs.  
The final touchpoint is when **[returns are received](https://www.optoro.com/returns-processing/)** either in the warehouse or a store, our system acts as back-end processing with unit-level receiving, robust test/grade, dispositioning, which ultimately speeds back to stock timelines by up to 50% and increases available to sell (ATS) inventory.